Is it worth running digital coax cable(50ft) in-wall? What's equipment support digital coax?

I'm doing in-wall cabling running for toslink cable (50ft) to 6.1 surround sound for PS3.

Toslink cable is not coax cable it is a fibre optic cable. It also shouldn't be longer than about 40 feet.

It is good to plan ahead but from what I've learned, realistically things are always changing and you may not of thought of everything.

I think the best way to handle the problem of running in-wall cabling is to simply run plastic pipe(s) so that you can do whatever you want and change it over and over.

Since you would run only low-voltage cables you could use any cheap plastic pipe or conduit.

Good luck.

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Using Digital Signage For Vending Machines

Vending machines have undergone a radical transformation. Gone are the machines that required frequent maintenance and attention. In their place stand robust, self-service vending machines that offer user-directed interactivity. Marketers and advertisers have realized that the real estate on the face of a vending machine can be leveraged to yield a host of exciting new opportunities. Digital signage technology makes this possible. In this article, we'll take a closer look at the benefits of using digital signage on vending machines. We'll explore how this technology can be deployed to extract more value, increase ROI and create a unique experience for the customer.

Benefits For Vending Companies

Vending machines have remained the same for a generation. Revamping them wasn't a serious pursuit. Recently, vending companies have reconsidered how to transform their stodgy machines into technological powerhouses that can deliver more value. They've turned to digital signage.

Vending machines have a unique presence. Everyone who approaches a vending machine is already prepared to purchase an item. Marketers realize this is a perfect opportunity to leverage digital signage. By installing LCD screens, they can deliver advertising to a targeted buyer. The ads displayed can be programmed according to the items selected by the user. These ads can upsell the user to purchase additional items. The impact of delivering user-targeted content at the point of sale is significant. At the moment of making a buying decision, the customer is more open to purchasing complementary items.

Another benefit of using digital signage is the lower maintenance expense. Older vending machines rely upon mechanical parts. These parts fail often. When they malfunction, the vending company is required to send an employee to repair the machine. The expense of hiring a worker to do this catapults the vending company's costs, making each customer transaction less-profitable. A vending machine that uses digital signs can replace many of the mechanical parts with digital alternatives. They last longer. Therefore, maintenance costs are dramatically reduced.

Digital signage can deployed across a network of hundreds (even thousands) of vending machines. Vending companies can sell advertising space to other businesses. Or, they can use that space to deliver targeted messages to different demographics. For example, vending machines in universities can display messages and advertising that are best-suited for young people. Machines in retail stores can be programmed with messages appropriate for that demographic. A digital signage network can be controlled remotely, delivering the right message to the right people at the right time.

Placement Counts

Currently, marketers are testing the effectiveness of different placement options for digital signs. There are a few places where an interactive LCD screen can be located on a vending machine. For example, a small screen that elicits a response from the user can be placed directly above where the user pays for items. Alternatively, a larger screen can be used to splash messages across the top of the vending machine (at eye level). Each location can yield value based upon the purpose of the screen (advertising, upsells, interaction, etc.).

More Than Chips And Candy

Vending machines are no longer used simply to hawk chips and candy. Today, marketers have realized how powerful these machines can be if they're properly used. By implementing digital signs, users can be coaxed to buy products with higher margins (such as iPods and digital cameras). They can be gently persuaded to purchase complementary products which add value to each transaction.

Digital signage makes vending machines more interactive, intuitive and reliable. The customer has the opportunity to buy a broader range of products without the headache of waiting in long lines. The vending company has the chance to deploy an army of machines that are remotely-controlled to deliver targeted content and advertising to customers. As the technology develops, digital signage will offer new levels of robustness, flexibility and efficiency.

About the Author

Four Winds Interactive is a leading provider of
digital signage
software and signage networks.

Digital Coax

Digital Coax is a post from: Frikky Sound Home Audio

SPDIF - Digital Audio Format For Consumers

There are many things to understand about digital audio for your computer but to start simple let's talk about SPDIF.

SPDIF, otherwise known as IEC 958 type II, or Sony/Philips Digital Interconnect Format is an audio and digital format that has been designed to transport digital stereo signals on your computer's audio cards. SPDIF also works on your CD or DVD players, your car's audio or stereo system. This format will work on any other system that uses digital stereo audio.

The two said companies, Sony and Philips, designed this format within or part of the IEC standard. SPDIF is primarily designed for consumer use, which would eventually mean ready to use hardware or equipment that would remain inexpensive. This eventually would mean more equipment or audio systems that are affordable and are portable from one device to another.

The Uses of SPDIF

Since SPDIF also transmits compressed data, one common use for this format is to carry digital audio from one device to another. An example of which would be transporting audio from your DVD player to your TV room's home theater. Your home theater should support either DTS surround sound or Dolby Digital Sound.

This format also uses uncompressed digital data, which allows transporting digital signals to other devices as well. With this audio format, it is possible to transmit digital signals from your CD player to other receivers. It can also be used on a PC that is equipped with its interface. Connectors can either be coaxial cables or optical cables. Any DTS or Dolby capable receivers can make use of such connectors.

The Switch from Professional Format to Commercial Format

We can say that SPDIF owes its beginnings from the field of professional audio along with its said standards and uses. Its predecessor is known as AES/EBU, which used primarily to transmit digital audio among various professional audio devices. SPDIF is almost similar to AES/EBU as far as protocol is concerned.

However, the difference is that the Sony/Philips format uses connectors that are less expensive and are a lot easier for consumers to use. The coaxial or optical cables used in this format are quite common and more readily available.

Advantages of the Sony/Philips Format

Other than the fact that this format allows utilization of inexpensive equipment, it also has several other advantages for the home user. It also has noise reduction or immunity features not found in analog transmissions.

This means cleaner sounds coming from your CD ROM drive on your computer. To make your audio completely noise proof, hardware using this digital format can opt for an optical fiber connection. With all these features, we can see that this digital format was designed with the household end user in mind.

See? Not as complicated as you thought now, is it? Everything you needed to know about this format and now you to can appreciate your audio on a whole new level. After all, understanding something is the first step to pure enjoyment and who wouldn't want to enjoy music and other audio played on their computer?

About the Author

Peter Garant is a computer specialist and tecnology consultant who has written many articles such as
Understanding SPDIF
and
SPDIF
Info for System Disc and Rolo web sites.

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Digital Coaxial article

Digital Coaxial is a post from: Frikky Sound Home Audio